Soft Power
John Hewitt
15
February 2018
15
February
2018
2
March 2018
Night Screen
Soft Power is a six-channel video, each depicting the same abstract space. Feet dance across the videos, appearing to move from one screen to the next and back again. Soft power as a concept, is a persuasive approach to international relations, typically involving the use of economic or cultural influence. Sport, especially football, has rapidly acquired global cultural, commercial, and also political prominence. China recently and belatedly has sought to acquire international recognition in sport and participate in global development by linking soft power, national status, and football.
Soft Power is a six-channel video, each depicting the same abstract space. Feet dance across the videos, appearing to move from one screen to the next and back again. Soft power as a concept, is a persuasive approach to international relations, typically involving the use of economic or cultural influence. Sport, especially football, has rapidly acquired global cultural, commercial, and also political prominence. China recently and belatedly has sought to acquire international recognition in sport and participate in global development by linking soft power, national status, and football.