John Hewitt

Soft Power

15

February 2018

15

Feb

2018

2

Mar 2018

Night Screen

Soft Power

John Hewitt

15

February 2018

15

February

2018

2

March 2018

Night Screen

Soft Power is a six-channel video, each depicting the same abstract space. Feet dance across the videos, appearing to move from one screen to the next and back again. Soft power as a concept, is a persuasive approach to international relations, typically involving the use of economic or cultural influence. Sport, especially football, has rapidly acquired global cultural, commercial, and also political prominence. China recently and belatedly has sought to acquire international recognition in sport and participate in global development by linking soft power, national status, and football.

Soft Power is a six-channel video, each depicting the same abstract space. Feet dance across the videos, appearing to move from one screen to the next and back again. Soft power as a concept, is a persuasive approach to international relations, typically involving the use of economic or cultural influence. Sport, especially football, has rapidly acquired global cultural, commercial, and also political prominence. China recently and belatedly has sought to acquire international recognition in sport and participate in global development by linking soft power, national status, and football.

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